Hand with medium-length nails painted in HARD LAUNCH pink-purple iridescent duochrome polish holding bottle against pink background

HARD LAUNCH

$10
  Value  Value  $10
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Hand with medium-length nails painted in HARD LAUNCH pink-purple iridescent duochrome polish holding bottle against pink background

4.9

1,000,000+ Happy Customers

HARD LAUNCH

NAIL POLISH

1,000,000+ Happy customers

$10
  Value  Value  $10 Save $-10

A pinky-purple iridescent duochrome polish that you’re sure to love — and let everyone know about.

  • Color: PINK
    • Wide brush for easy DIY painting
    • HIGH-SHINE, STREAK-FREE SALON-QUALITY COLOR
    • 15-FREE CLEAN FORMULA
    • Vegan & Cruelty-Free

    How to Use

    My love for this shade is not new - we’ve been soft launching it since we created it, and now we’re sharing it with y’all!

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    BEAUTIFUL NAILS FOR EVERYONE

    EVERYBODY IS GOING DIY

    SKIP THE SALON

    Overall rating: 4.9148936 / 5 from 47 reviews.

    AI Generated Review Summary

    HARD LAUNCH is a pinky-purple iridescent duochrome polish that customers love for its beautiful color. The pink hue is particularly praised for being gorgeous and perfect for any season.

    Summary topics

    • Color Quality (52%): A substantial number of customers stated that the color of the product is beautiful and they love it.
    • Pink Hue (16%): A significant number of customers pointed out that the pink color is gorgeous and perfect for any season.

    Review topics: ["color","look","shade","pink","polish","launch","layers","jelly","finish"].

    Review highlights

    • "Love the versatility of the color, looks great alone or as a topper" — Kim
    • "It's such a beautiful iridescent pink and would be fun to wear any time of the year." — Stephanie W.
    • "Gorgeous iridescent pink" — Stephanie W.

    Reviews

    This is one of those

    "This is one of those colors that looks pink sometimes, and purple other times. I love it. It’s bright, without being neon, has a great shimmer to it."

    — Jessica L. (5/5)

    Love it!

    "Super Pink!!! This has sparkle, but not glitter. Beautiful hot pink color. Painted like a dream, really smooth going on. You could do one coat, its that shiny. I did 2 on fingers and toes. Toes are going to be 2 weeks before they get changed."

    — Paula W. (5/5)

    This color is a beautiful

    "This color is a beautiful shade of iridescent pink. It's very sparkly and stays on very well. You can build up the color withca few more strokes or keep it light to create a light wash of color."

    — Qiana M. (5/5)

    Best polish

    "I love all your polishes and removal items."

    — Brenda R. (5/5)

    Lovely pink

    "Amazing pink color and love the formula and the chrome look to this color !! 💖"

    — Ritu S. (5/5)

    Hard Launch is a gorgeous

    "Hard Launch is a gorgeous polish that wears just as beautifully by itself as it does layered with other O&J colors. It is a standout!"

    — Barrett R. (5/5)

    Gorgeous iridescent pink

    "I loved this color from the Valentines launch! It's such a beautiful iridescent pink and would be fun to wear any time of the year. It painted easily and lasted a long time."

    — Stephanie W. (5/5)

    Great color

    "This is a great color. I have it on for a week and no chips. I like it because it has tiny sparkles in the color and is a great spring shade."

    — Julie D. (5/5)

    great summer color

    "Great color but needs about 2 to 3 coats. Great blue jean color."

    — Martha (5/5)

    Fantastic Color

    "This shifty pink is a dream! It goes with more colors and clothing choices than I thought because of the variants in color when the light catches it."

    — Jamie J. (5/5)

    Q&A