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Start Small polish medium neutral tan
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Start Small polish medium neutral tan
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Start Small

Regular price $9.00 Sale


Member price: $8.10
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A medium neutral tan that makes every mani feel effortless.

"A perfectly, just-so color that will push your jewelry to  center stage. This definitely would have been Kendra's first O&J shade had it been available!" -SGT


"My fail-proof, go-to color in the O&J universe. It's always the right choice, especially for beginners who aren't sure what to choose. Choose this." -Kendra Adachi

A medium neutral tan that makes every mani feel effortless.

"A perfectly, just-so color that will push your jewelry to  center stage. This definitely would have been Kendra's first O&J shade had it been available!" -SGT


"My fail-proof, go-to color in the O&J universe. It's always the right choice, especially for beginners who aren't sure what to choose. Choose this." -Kendra Adachi

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OUR BESTIES WEARING Start Small

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MEET OUR POLISH

  • Salon-quality, long-lasting proprietary formula
  • Gel-like finish that comes off easily with nail polish remover
  • Wide, fan-shaped brush makes painting a breeze
  • Pairs with our Super Glossy Top Coat for salon-perfect shine and long-lasting manis
  • 15 free: formulated without Formaldehyde, Toulene, DBP, Formaldehyde Resin, Camphor, Ethyl Tosylamide, Xylene, Triphenyl Phosphate (TPHP), Acetone, Animal-Derived Ingredients, Bisphenol-A, Nonylphenol Ethoxylate, Parabens, Sulfate.
  • Vegan and Cruelty-free
  • See full ingredient list here
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FULL INGREDIENTS LIST

Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Styrene/Acrylates Copolymer, Stearalkonium Bentonite, Acrylates Copolymer, Silica Dimethyl Silylate, Sucrose Acetate Isobutyrate, Dipropylene Glycol Dibenzoate, Octocrylene, Polyvinyl Butyral, Di-HEMA Trimethylhexyl Dicarbamate, Citric Acid, Stearalkonium Hectorite, Dimethicone, N-Butyl Alcohol, Trimethylsiloxysilicate, Aluminum Hydroxide, Methicone, May contain (+/-): Titanium Dioxide (CI 77891), Black Oxide of Iron (CI 77499), Yellow 5 Lake (CI 19140), Titanium Dioxide nano (CI 77891), Red 7 Lake (CI 15850:1), Red 6 Lake (CI 15850), Ferric Ammonium Ferrocyanide (CI 77510), Red Oxide of Iron (CI 77491)

5 EASY STEPS TO SALON-PERFECT MANIS

SHAPE

Clip 90% into the desired shape and file the last 10% of the shape.

PREP

Remove old polish and gently push back your cuticles with your thumb. Carefully buff away excess skin and smooth any ridges or peels in light, circular motions. Dip every nail (again!) in the Remover Pot before painting.

POPPY + PAINT

Anchor your arm and hand on a flat surface. Paint in 2-3 thin coats. Your first coat should be streaky! Let each coat dry for at least 5-10 minutes before you apply the next coat. Any mistakes? Your Clean Up Brush (dipped in the Remover Pot) will fix any stray polish that you want gone.

TOP COAT

Apply a thin layer of your Top Coat to make your mani last.

HYDRATE

Once your nails are dry, apply 2-3 clicks of Cuticle Serum every day to your cuticles and sides of your nails.

LEARN OUR
POLISH LEVELS

EASY

Our most forgiving shades to paint with. If you’re new to DIY manis, this is the perfect place to start.

INTERMEDIATE

Our medium-difficulty shades are opaque with full coverage in about 2 coats.

ADVANCED

Our pastel and darker shades require a little extra practice & finesse to perfect in 2-3 coats. Don’t forget to paint super thin coats!

OUR PROMISE

Salon-perfect performance

Proprietary innovation and systems

Your BFF for all things nails

Cruelty free and vegan

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15-FREE POLISH

We've always been 15-free. Until recently, we've called our polish 7-free, because those core 7 toxins were the highest priority to us and to our community. But we know that transparency and your health are the most important, so we're adjusting how we talk about our polish. Don't worry— the formulas you know and love haven't changed!

Education continues to grow, so we wanted to let you know that we're free of 15 different "no-no" ingredients. We're adjusting because we want you to know we continue to make the cleanest longest-lasting polish on the market.

Free of: Formaldehyde, Toulene, DBP, Formaldehyde Resin, Camphor, Ethyl Tosylamide, Xylene, Triphenyl Phosphate (TPHP), Acetone, Animal-Derived Ingredients, Bisphenol-A, Nonylphenol Ethoxylate, Parabens, Sulfate

"This brand finally figured out how you can give yourself the perfect mani"

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